Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hurst Review · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The website and review are great, though this app is not. Difficult to navigate, videos start at the end so it’s near impossible to restart them between the next video pop up or the crash of entire app. Can’t deal with the turning back and forth of my screen when I barely rotate my phone.
This is one of the worse apps I have ever used. It crashes frequently on start up and sometimes midway through tests, it fails to load screens frequently, and it doesn’t display the full text for answers on the next-gen style questions. How they get away with billing this much for an app that feels like an unfinished product is insane. Unfortunately my school requires this abomination, I viscerally hate that I had to give them money since clearly they aren’t using it to make a good product.
I am currently using the Hurst Review. As much as I love it, the technological issues are making the experience super hard to put up with. I downloaded the app, watch all the speciality videos, and they are not marked as complete. Also on the app, it told me that I could not take the readiness exam. I then attempted to go to google and safari, and once it loaded, it said page is expired. Finally, I moved to Firefox, and while better, I am still having issues with seeing my readiness exam report. The drag and drops on the readiness exam do not drag into the boxes. I ended up having to switch to my phone to finish the exam. Creating questions (case study, Standalone, etc) is also not loading on Firefox so Im constantly going back and forth from app and Firefox to see which one will load my questions.
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