Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HYPERCELL SIA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every 2 minutes the game breaks into an ad for another game that goes on forever. Can’t exit the ad, and if you do nothing, the ad keeps going on seemingly forever. Don’t really know because I gave up waiting and force closed the game to restart it. After a few times of doing that, no more - deleting it.
I’m on level 128 (this level is going to take a few mulligans to figure out how to solve it). Ads are not bad at all, you expect one after each level.
I LOVE this game! There is an add after every level though, but they are super short and easy to click through. Please provide a “pay $ for adds free” option!!
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