Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KAYAC Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
the gameplay is fun, along with the concept, but its so messy, the slide for ice to steam has a tendency of skipping the water phase as a whole or having like 1/20th of the bar be for water, the pov moves and you cant move it back so you just have to deal with a blocked game, if it was executed nicely itd be fantastic, but as of right now its nearly impossible to play without getting irritated or rage quitting
It's a pretty fun and creative game to be honest, but it has way too many ads and it gives me ads in the middle and at the end of a level which makes no sense.
I do recommend this game a lot, it's overall premise is really cool and unique. You play as a block of ice, and are able to transform yourself into water or steam by heating yourself up. I'd give this 5 stars if this weren't for the lack of levels.
Freeze, flow, or evaporate! In this unique puzzle adventure, you’ll guide a shape-shifting droplet through mind-bending levels. Swipe the screen to...