Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Maxis Mobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Def appreciate the app - many perks, freebies, bonuses & makes topping up easy!
Whose idea was it to have customers to login with SMS almost every single day. Really annoying and waste of time. If the dev team is reading this (that’s a big IF), bring back the previous versions. Does anyone really need to go thru the login so often??
WAS the most painless way to get a tourist SIM n buy v cheap internet passes. and then it started going nuts and kept requiring updates upon starting the app when it IS already the most updated version. the whole idea of updating something is to make it better, not break what was working in the first place... or are you trying to take a page from apple?
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