Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anuj Gupta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My husband and I love sitting on our front porch and adding this game to our routine has made it so much more fun. It’s fun to play anywhere and everywhere, we especially love it when our friends stop by to play it with us. Thanks for creating such a fun app!
I was just delighted to find this, after playing the physical game most of my adult life. Now it’s on my phone and I always have it. The organization of the play using the “decks” for topics is cool too. I’m just now looking at the online multiplayer game. I would love to see this added to the app!
The same old party games get boring and repetitive. Loved how easy and fun this game turned out to be!
Turn any get-together into a shout-out-loud party. Hot Phrase is the fast, hilarious word-guessing game that gets friends and family off their boring...
| Name | Price | Type |
|---|---|---|
| Weekly subscription | $4.99 | Weekly |
| Friends | $6.99 | One-time |
| Brands | $6.99 | One-time |
| Sports | $6.99 | One-time |
| Movies | $6.99 | One-time |
| Disney | $6.99 | One-time |
| Monthly subscription | $9.99 | Monthly |
| Yearly Subscription | $12.99 | Yearly |
| Yearly subscription | $34.99 | Yearly |
| Lifetime Access - Unlock All | $49.99 | One-time |