Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hawaii Department of Transportation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Need to simplify the departures listing. Rather than list every air carrier and code share flight, you should list only the operating carrier and its flight information. It gets really confusing when you filter an air carrier like JAL and inter island flights are showing. Passengers don’t need all of that information. Passenger itineraries already show who the flight is operated by. Aside from that, I love the search feature provided in the map. Being able to type in certain lounges and being shown the location is absolute gold!!!
The HNL Airport app is the perfect companion on your next visit! Access interactive terminal maps, flight updates, and the latest info on shops, dinin...