Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mobile Geographics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Neat idea for history buffs, tour guides, etc. Could use a couple of interface tweaks. 1) Tapping on a place only brings up that place’s name and an info symbol which you then tap to see the page for that site, so why should the user have to tap twice to get to the info page? Unless most landmarks have more than just the info button in the first interface, tapping once should just bring up the info page directly. 2) Could also use an in-app browser so the user doesn’t have to keep switching back and forth between apps. Using the Safari API for this should make it simple to add an in-app browser. 3) Easy to miss the “>” for the Wiki section, so it might be better near the top of the section. 4) Wiki links should use the in-app browser or, if the Wiki app is installed, the user could tap a button to be transferred to the Wiki app. 5) Some of the USGS maps blank out at high magnification, which is confusing, so the map should automatically zoom out in those cases (and preferably not zoom in beyond the USGS resolution when displaying USGS maps, to avoid the blanking issue)
There’s a lot of historic locations around me that I didn’t even know about! I love how it gives you an arial view and also allows you to find it with augmented reality! It’s also great that each entry has a wiki description as well as easy access by clicking to view even more information. Love this app and can’t wait to explore my city with the family! If there is anything I’d like to add, it would be a way to filter location a on the map by date. Otherwise awesome app with lots of features
I see History Pointer was updated several weeks ago; however, they left out one thing: ability to link to Wikipedia to actually read some info about the places! I can scroll (not easily) around the map to find places nearby. I can click on the pin and see a map view, but that’s it. I would say it’s still not worth paying anything for (got it for free) in this stage. Developers: nice try but please let us click on the “i” and go straight to the Wiki article.
History Pointer is your portable copy of the US National Register of Historic Places, over 100,000 sites, buildings, battlefields, vessels, and histor...