Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OpenText · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app after not being able to get the website to work and the app is just and frustrating. Sometimes it’s will play landscape, but not always, or often really. Rewind or fast forward, forget about it. You will just fight the video and rage quit. As soon as I finish the videos I need to watch I will delete this app and never use this platform again. Absolutely useless. -10/10 do NOT recommend. Update: tried reaching out to custom service and was met with an auto response telling me that if I wanted to receive help I would need to upgrade to a paid subscription. Your app is already difficult to use, I can not get help to see if there are tricks that make it work more smoothly, why would I ever consider paying to use an app that does not work!?
I’ve used many photo platforms working in marketing & communications. Our agency introduced me to Hightail to share & manage images for a website rebuild in 2021 with 8 team members & it was perfect. It’s the best platform I’ve ever used & we continue to use its unlimited storage. The ability to see, store & share photos is awesome! You have thumbnails, file size, ability to easily share links to individual images, groups or whole “spaces”/folders. It’s easy, flexible and far out surpasses DropBox, Google, SmugMug, Flickr, etc.
It allowed me to download maybe two files I was sent from my photoshoot, before making me create an account. And then I was forced to download the app to download anymore. I was allowed about three more before the option disappeared completely. Useless without a computer which I do not have handy.
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| Name | Price | Type |
|---|---|---|
| Pro Monthly Plan | $14.99 | Monthly |
| Pro Yearly Plan | $144.99 | Yearly |