Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Highmark Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I so appreciate being able to check on my account status whenever I need to! Rarely does the Ap have problems, and I am able to balance accounts easily!
It’s ok. It usually does what I need it to. But often times the buttons to links don’t work, like for the loan apps and skip a pay, they just circle you back to your summary page and you have to call the bank to do anything. It also doesn’t refresh right away, like when a mobile deposit is made. Usually I have to close the app out and then go back in and open it again in order to see it. That’s kind of annoying. A few things they could work on.
Easy to use
Highmark Credit Union is your personal financial advocate that gives you the ability to aggregate all of your financial accounts, including accounts f...