Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kinh Tran · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is an obvious cash grab to present you with ads. It doesn't measure anything. I tried, while seated, to measure a space heater. It registered as 24' tall. It can't possibly use the camera, as it never asks for permission as any other app would. It's utter nonsense, and should, frankly, be removed from the app store.
It's hard to understand how to use for the first time. But after some minutes I can use it to measure my neighbor's orange tree
I need to estimate the height of a tree that is dying and has to come down. This looked like the perfect app. Unfortunately, it does not work at all. You are instructed to "aim here" and then "aim here". But you are just pointing the phone in some vague direction without any real help in the aiming, resulting in wildly in accurate estimates. I messed with this for 10 minutes, then deleted it.
Do you ever have trouble to estimate the height of something or distance from you to some object without measurement tool? Well, that difficult right?...