Ruler AR - Measuring Tape Cam

Vladislav Kovalski · iOS

Ruler AR - Measuring Tape Cam

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Ruler AR - Measuring Tape Cam screenshot 1Ruler AR - Measuring Tape Cam screenshot 2Ruler AR - Measuring Tape Cam screenshot 3Ruler AR - Measuring Tape Cam screenshot 4Ruler AR - Measuring Tape Cam screenshot 5Ruler AR - Measuring Tape Cam screenshot 6Ruler AR - Measuring Tape Cam screenshot 7Ruler AR - Measuring Tape Cam screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Ruler AR - Measuring Tape Cam Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.3 (3,492)

Rating Distribution

4.3
★★★★
3,492 reviews
5
9%
4
3%
3
5%
2
10%
1
73%

Top Countries

🇷🇺 RU🇺🇸 US🇸🇦 SA
Reviews (3)
☆☆☆☆Not paid again12/8/2025
Scam

This app doesn’t work unless you pay the additional money on a subscription. You don’t get a free trial like it says. You are unable to get past the subscription screen to measure anything unless you agree to not cancel after 3 day trial. What a joke this app is. I just wanted to measure my roof for Christmas lights it’s not like I would be using this app to make money for myself.

★★★★★Hummer20004/1/2023
Tape measure

The current update is a big improvement.

☆☆☆☆Madison is Great9/29/2021
Inaccurate and weird interface.

This is by far the most inaccurate measurement app I've used. It doesn't calculate the distance of what you're measuring correctly at all, or update the focus grid when the camera or objects in front of the camera move, even if you 'reset' it while the dot (or the whole screen) is on the new object you're trying to measure. It doesn't tell you how far you should stand away from the object you're measuring in order for it to get an accurate reading, and the further away it thinks the object is, the tinier the text is. (PS: The text disappears before you can actually read it in most cases. It stores in a History tab if you can get the buttons to work.) But I am certain the a 5-6cm object at most is not in the triple digits in cm--inches were not more accurate--not counting decimals, and the app doesn't make accurate points measuring large or small objects. At least, not that I can see. There aren't measurement lines or points when measuring, just a teardrop looking thing where you end the point. I think parts of my table were 6-or-more digits in cm, but I couldn't read most of the table measurements because they were too small to show on my very tiny iPhone 12 Pro display. So tiny indeed. I honestly thought it stoppes measuring things because I couldn't see anything until I piled up measurement lines in bulk. I don't know what the trick is to using this app, but if it can't tell you how to do it with the pre-made virtual measurements in the oh-so-unhelpful tutorial, I don't see why you think anybody would willingly pay for the app. Probably why they try to take your money while you're pressing through all of the 'continue' buttons which honestly gave me red flags even before it gave me options that were worded in a way that made it seem like if I didn't pay upfront I couldn't continue to use the app. What I did when I pressed 'continue' thinking the app would just ask me to pay later: exited out of the pay screen where it asked me to doubt-tap the lock button to confirm the purchase. Props to everybody who manage to use this thing in their daily life. Please share your mental user manual.

Version History (30)
5.27/7/2026
5.16/25/2026
5.05/26/2026
4.210/28/2025
4.110/11/2025
3.171/30/2025
3.164/17/2024
3.142/21/2024
3.132/7/2024
3.1210/24/2023
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (20)
ArabicDanishDutchEnglishFinnishFrenchGermanGreekIndonesianItalianJapaneseKoreanMalayNorwegianPolishPortugueseRussianChineseSpanishTurkish
App Details

Turn your iPhone into the ultimate measuring toolkit. Point your camera at any surface - get real-time length, height, and angle measurements powered...

iOS App ID
1279285953
Content Rating
4+
Min OS
16.6
Size
22.3 MB
In-App Purchases
Yes
Publisher
Vladislav Kovalski
Po

In-App Purchases (3)

NamePriceType
Remove Ads$0.99One-time
Ruler Pro Features (Monthly)$1.99Monthly
Ruler Pro Access (Weekly)$2.99Weekly