Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PATHFINDER FZCO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app because I wanted ideas to do while spending more time with my daughter. I showed her the choices and she absolutely loves them and wanted to get started right away. I was a bit disappointed at first because the video would not play. Upon reading the reviews it seems this is a common problem. I tried reinstalling and a few other things with no success. I then tried taking my cell phone off my home wi-fi and instantly the videos started playing. I had received a pop-up from my service provider that the content was blocked so I think it was my wi-fi blocking the video. For anyone else experiencing this problem, I suggest taking your phone off the wi-fi and using regular cellular data. Now that the videos are fixed, I’m super happy with the app and definitely recommend it.
Their customer service is truly impressive. I had an issue with my access on day one and they were very responsive and walked me through all my steps. Once I was done with the app (summer was over), I did think they’d make it difficult for me to cancel. To my surprise they were just as quickly to assist as before. They didn’t ask why. They didn’t try to force me to stay. All they were interested in was help me as quickly as possible. I truly enjoyed the app and next summer I will be downloading it again!
I was really excited after seeing an ad for this app. The concept sounds amazing and is exactly what I've been looking for. However that was short lived once I started using the app. Obviously the first push is the membership of $9.99 per month...? For a kids activity app? Let's be honest, this should be a one time purchase app. I understand the business model and that new activities are regularly updated, but $80 for a yearly subscription is simply not worth it. My opinion was only based on my experience, but then I read the reviews and it only furthered my decision to delete this app. I'm not one for leaving bad reviews, but I feel like parents look out for each other, and there are plenty of other activities/apps that I would justify spending $10 monthly. Charge a one time fee
No matter if you are tired after work or full of energy on weekend We have activities for different goals, interests and context OUR BELIEF We believ...
| Name | Price | Type |
|---|---|---|
| Monthly Plan | $5.99 | Monthly |
| Monthly Plan | $5.99 | Monthly |
| Weekly Plan | $6.99 | Weekly |
| Monthly Plan | $6.99 | Monthly |
| Monthly Plan | $9.99 | Monthly |
| 6 Months Plan | $19.99 | Semi-Annual |
| Yearly Plan | $39.99 | Yearly |
| 6-Month Plan | $39.99 | Semi-Annual |
| 6-Month Plan | $39.99 | Semi-Annual |
| Annual Plan | $49.99 | Yearly |