Heartland Mobile App - NZ

Heartland Bank Limited · iOS

Heartland Mobile App - NZ

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Heartland Mobile App - NZ screenshot 1Heartland Mobile App - NZ screenshot 2Heartland Mobile App - NZ screenshot 3Heartland Mobile App - NZ screenshot 4Heartland Mobile App - NZ screenshot 5Heartland Mobile App - NZ screenshot 6Heartland Mobile App - NZ screenshot 7Heartland Mobile App - NZ screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Heartland Mobile App - NZ Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.3 (502)

Rating Distribution

3.3
★★★☆☆
502 reviews
5
31%
4
8%
3
5%
2
12%
1
44%

Top Countries

🇳🇿 NZ🇦🇺 AU🇬🇧 GB

Rankings

Category Rank
#33
Reviews (3)
★★★★hugoizreal1111/7/2025
Good so far but could have many improvements

Just got the app, seems to be nice so far and everything works fine. It would be good if the app loaded a little faster however, my ANZ app loads in a few seconds, this takes over 10. I also wish the account selected which also show its current interest rate, which is a super helpful feature to have.

★★☆☆☆シーギリヤ1/18/2023
Frustrating…

Since Custer service Centre is so busy, I always try to do something through the app, it says I can proceed but it never does. I recommend you to fix those bugs. I always end up calling customer service and wait on the line for 45minutes. For example, when I tried to refund money from my term deposit account, I put ANZ bank account number but the app said “invalid bank account number. Please put valid New Zealand account number.” I’m pretty sure I put correct number… Secondly, I tried to open another term deposit account through the app, it says “Please choose the Heartland bank account you would like to fund your term deposit from; “. I don’t have any other account, so I can’t choose anything. Then the app doesn’t let me proceed. It is such a waste for both you and us that the function is right there, but useless. The app itself is simple and easy to use, so… hope it gets better!

★★☆☆☆JJNZ12312/14/2022
Slow but provides basic functionality

Coming from ASB app, this is slow to load (iPhone 14). No ability to suspend cards or change PINs. Transferring from savings to revolving account takes up to two days. Transferring money from another bank to Heartland takes up to 2 days. Would be nice to see 2 hour transfers like major banks, and instant transfers within Heartland accounts. I do like faceID login, however this is not always the default, and sometimes you have to prompt it but touching the faceID icon to initiate a faceID log in. A good user experience is what drives happy customers, and currently this feels like an MVP product. Layout is great, and I can see the potential, however priority should be given to reducing delays and backend optimisation before more features are added. Good luck.

Version History (137)
4.17.46/7/2026
4.17.56/7/2026
4.17.34/20/2026
4.17.24/6/2026
4.17.12/15/2026
4.17.012/3/2025
4.16.410/30/2025
4.16.210/18/2025
4.16.110/9/2025
4.15.08/26/2025
Available In (85 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇭 BH
Supported Languages (1)
English
App Details

Banking designed for you. With over a century in the game, we know banking doesn't need to be hard. Our app helps you manage more of your banking whe...

iOS App ID
1401756383
Content Rating
4+
Min OS
15.8
Size
81.0 MB
Publisher
Heartland Bank Limited
Ne