Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Spooner · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
MOST AMAZING APP OF ALL TIME!
The Heart Youth app is an incredible way to access devotionals and sermons! It’s easy to navigate and I love that you can send in prayer requests knowing someone is actually praying for me. I highly suggest this app!
Welcome to Heart Youth! We believe it's okay to not be okay and we exist for the students of Pure Heart Church! In this app, a student will find devot...