Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Emmitt Donnelly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Dont waste your time. Does not work unless you pay.
First launch and it forced me to pay $20, by hiding the tiny close button for 10 seconds to trick me thinking I must pay. Then they literally show the purchase page every 2 taps… never seen such a desperate app. Why did Apple approve it in the first place?
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| Name | Price | Type |
|---|---|---|
| Heart Rate Monitor Weekly Sale | $5.99 | Weekly |
| Heart Rate Monitor Weekly | $7.99 | Weekly |
| Heart Rate Monitor Monthly | $19.99 | Monthly |