Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Health & Her Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app helps me understand the changes I’m experiencing and gives useful tips on how to manage the symptoms. It has helped me realize that the hot flashes, mood swings, crying all the time for any or no reason whatsoever, the confusion and brain fog are all normal and that I’m not alone. It even has super helpful information about intimacy and how to keep your love life alive and well through the changes! I can’t thank you enough Health & Her! You’ve changed this lady’s life for good!
This app was recommended to me by a friend but I was disappointed to find that I was entirely unable to use it. I had a total a do mal hysterectomy at age 37 due to fibroids, and one ovary removed at 42 due to cyst growth. During the sign-up stage there is a point where you have to identify what stage you are at- the first set of options are for people who are still having a period (not me). Under the options for people that aren’t having a period the options are (menopausal, postmenopausal, unsure because of HT, or unsure because of hormonal contraception). There is no option for individuals who have no period because of surgical removals. I don’t have a period, and I don’t know what stage I’m at because I have no uterus- it’s why I needed the app! I wish the app allowed for women who are trying to figure out what stage they are at because they don’t have a lot of the traditional ways to try and figure that out.
Some of these things are not for me and there is no other option but to pick one that doesn’t fit my needs or physical issues.. in the stages of menopause I am only 5 months into full on menopause and I had to pick the 12 month one because it was the closest one to me… so if you want a true menopause app you need to include every one and nfn since I started menopause I have had a crazy High libido…. And I am afraid of breaking my husband… he is 65 and I am 50 so…. We have been together for 30 years and we have been intimate like when we first got together… just a slight change of only one time a day except for a few times… and doing it by myself is just not doing it for me so ….. you need other options for people that aren’t common..
Take control of your hormonal health with the Health & Her App — your expert-led support tool for women’s health and wellbeing. Whether you’re in your...