Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Murdoch Childrens Research Institute · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My daughter banged her her with another child in dance. It seemed minor but within an hour she was vomiting. Using this app I was able to monitor her symptoms and ended up seeking medical assistance which determined she did have concussion. I’ve since continued using it for her recovery plan and to monitor her symptoms improving.
Tonight I was out having dinner when I heard a little girl crying, she was holding her head as she ran past me to her mother. As they turned around I would see a lump the size of a golf ball on her head. The mother was getting into a panic and ask the restaurant for some ice, I grabbed my phone and immediately opened my HeadCheck app, walked over and introduced myself and said is it ok if I ask you a few questions, both were ok, went through all the questions and answers and by the end of the questions we were able to determine if she needed to go to emergency. The mum was so grateful for me being there and was able to keep her calm. All in all the app was brilliant and easy to follow, gave very specific instructions via the cards, thank you 😄
Can easily be used to take the guess work out of deciding on whether your child has a concussion or not and what to do.
The HeadCheck™ concussion app is an evidence‑based tool designed for children and adults and is available for research purposes only. Developed by lea...