Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Altruist · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Huge win for Hazel today when I leveraged the app to record an in-person meeting (no online note taker set up ahead of time) and transcribe and summarize some important notes. That let me keep my focus on the conversation and also gives me long term access to some important details. It was super easy to just open the app on my phone and start recording. Nicely done, Hazel team!
It does exactly what I need it to do every time. Immensely helpful and saves me a ton of time and headache.
Saving me so much time.
The strongest client relationships are built when wealth advisors can be fully present. Hazel makes it easier than ever. Designed to record in-person...