Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Altruist · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using the app for 9 months. It’s very obvious they are built for RIAs and that’s where their focus is. If Altruist doesn’t start really thinking about the end user experience on their app/desktop site (or lack thereof) they will hit a wall at some point. The platform lacks most features found on Schwab, etc. Even the weak JPM Chase self directed app blows this away. I regret moving to Altruist and will likely have my advisor move everything back soon. Something as simple as getting estimated annual divs/int can’t be found…it’s really a low info app. Really wish Altruist would focus on an advanced user level or something. Instead, they keep announcing the newest RIA tools for onboarding. Who cares if you’re a client trying to use the app for info. I suspect they’re intentionally hiding information to discourage analysis of the RIA’s performance.
I have opened this app 5-6 days a week, every week, for approximately 13 months. I am an end client on the Altruist platform, but also an advisor on the platform, so I regularly log in as any end client would to review my personal accounts and experience the app the way that they do. First and foremost, the app is incredibly stable. It loads quickly, with accurate information and functionality, at any hour of any day. This may seem like a given these days, but it is not, and it is the most important feature of any app with critically important information in my view. Second, the layout and ease of use is excellent. And finally, Altruist is constantly making improvements, adding information, and incorporating end-user feedback to improve the app.
App is very poor. Lacks detail. Does not show price changes during the day. Looks like it was designed by people who are good at technology, but have very little Financial experience. It gives very little information, and is not very useful. The website is slightly better, but you cannot access the website from the mobile app. Suggest they look at the apps at Charles Schwab or Wells Fargo to see what a financial app should look like. Very disappointed.
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