Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New Zealand Red Cross · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I go and check the alerts page there is a weird error message that keeps popping up every few seconds and it doesn’t stop. Very annoying when I’m actually trying to scroll to the relevant alert to read. Also, would be handy on the alerts scroll page to know when the alerts are issued without having to click into the individual alerts to find out (or at least list them from oldest to newest). During an emergency, updates come in thick and fast as the situation unfolds and reading outdated civil defence information could be dangerous, if not life threatening, if evacuation plans (or other emergency management efforts) change significantly. The idea behind this app is commendable. But please fix the bugs and keep the app in good nick so it’s good to go in an emergency. Thanks!
Started out well giving relevant warnings for where I live and display the list of family and friends I added in various locations, so I would know how if they were facing any hazards. Then suddenly it had my location as all sorts of weird places. I went to settings to see check everything and was informed it was downloading updates which it has seemingly been doing/attempting for three days. Not remotely helpful, especially when it freezes on this screen until I restart my phone and the whole circus starts again. Disappointing.
Good idea but needs improvement. I tried the knowledge tests and got stuck at the wildfire one because the answers to the test questions do not match the order of the questions. Also with the “I’m safe” section we should be able to choose which contact number to use for a person. There is no point in trying to send a text message to a landline!
Download the Hazard App by New Zealand Red Cross to help you and your family prepare and respond to hazards in New Zealand. The app is a vital tool to...