Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Via Transportation, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Order a van with my friend after hiphop class, arrived soon and the driver really friendly
The app works greatly and the van service is amazing too. The drives, the buses etc.
Used to be a good app, but since the redesign months ago, it’s a buggy mess. It’s so frustrating to use the app! ETAs when booking are no longer accurate and consistent. For example, it’ll say “In 4 minutes” on the booking page but then after I book it’ll change to 20 minutes. Thus I no longer know exactly how much time I have, which has led to me canceling vans (which I don’t like to do since I know it’s inconvenient but I have no choice). The map is glitchier and takes longer for it to update. The UI also flickers like crazy sometimes. Scheduling rides is such a good idea, but the feature doesn’t seem to work at all despite trying several times. It just books a ride for that moment instead of letting me pick a date and time. I love the evening van service, but please fix these issues or bring back the old app. I’ve used the app for over a year and I’ve never had so many issues.
The Harvard Evening Van app enables Harvard students, faculty, and administrators to book on-demand shuttle rides during the Evening Van service hours...