Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Patrick J Maloney LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a technician class and this method is easy to learn because English isn’t my first language but I do it 😅
It is more enjoyable to learn when you get to see the answer right away
I wasn’t sure if I was rest to take the test for my Technician, started doing these tests and gained a lot of confidence. Now I’m studying for the General!
Includes the General Question Pool effective July 1, 2023! NOTE: This "Lite" version contains only 2 of the 10 subelements in the question pool. Cl...