Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Patrick J Maloney LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Keep in mind that ‘lite’ doesn’t mean less features, it means less questions. Questions that are published for free by the FCC. Purchase of the ‘full’ version gives you access to all the free questions / modules provided by the FCC
Great app! Helped tremendously to get my Tech, General and Extra! Definitely recommend!!!
Great apps, I used the Tech & General and passed both tests the same night. I commute by public transportation and I loved being able to start tests and come back and finnish later. I'd write down my mistakes and study what I got wrong and before long I was making lots fewer mistakes. I like the test record keeping so you can track progress.
Includes the Extra Question Pool effective July 1, 2024! NOTE: This "Lite" version contains only 2 of the 10 subelements in the question pool. Clic...