Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Piotr Zabielski · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought I had three days before I was going to get charged, but I did it and now I’m paying $20 for something that’s not useful at all. I have super curly hair and they have no other options for hair styles except for straight . The hair color change also simply doesn’t work. I click on one of the few colors they offer and it gives me something completely different. Not a lot of options. Sounds like it’s a app that is a work in progress.
I think this is app is better for white women and I think that’s the target audience. All of the styles are basic slightly different versions of each other. Some of the styles dont even generate accurately and will change your face to AI model. Dont recommend 0/10
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