Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Hair Routine Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is extremely glitchy and doesn't work for me. Every time I open it, in the middle of the page, it says, “The Hair Routine is working its magic,” it has a spinning wheel and never loads to show me what today's mask is. It won't let me confirm that I did a mask, so the days never progress. When I reach the end of the cycle, I have to create a new one manually. This has been happening for over a year. I keep hoping an update will fix it, but they never do, and I've tried deleting and redownloading the app. Also, I just tried to leave a comment within the app, but the are you a robot thing didn't work, and I couldn’t submit my comment. On a side note, the nurture mask is difficult; it does nice things to my hair but is so thin and watery that it's difficult to use.
I never leave reviews on apps but this app is amazing! I’ve been using The Hair Routine for a couple years and often find it hard to remember my schedule and difficult to set reminders in my phone since the hair routine schedule can differ so much. This is exactly what I’ve been waiting for!
Very user friendly, tasteful design, and easy
Elevate your hair care rituals. The Hair Routine guides you towards achieving your best hair by helping you follow a personalized hair care routine...