Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evans Francis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I woke up and thought, “I really just want a checklist of all the Bible books and chapters to keep track of what I’ve read. I don’t read on a calendar based. I found this and it is perfect!
Being able to keep track of my reading progress and leave notes makes for a very good app. Works great for my application. It could use a dark mode, but I’m not complaining! Still very very good without it.
I love this app as I always know where I should start reading each day. It is very helpful to be able to pull up and see where I left off. It is a great way to read/study the Bible as I just take my time. Other plans can leave me feeling guilty if I don’t read the scheduled number of verses.
This bible reading plan grew out of the author’s own frustration with calendar-based bible reading plans which all seemed to have a built-in failure e...