Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ycyclop games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Some nice things…… There’s a rule book, there’s a tutorial, the bar at the bottom shows whats going on. Bad things… there’s no way to access the rules during a game. If you Quit, the session is lost. It’d be nice if you could long press to bring up a description of what the icons are (especially since you can’t leave he game to look up the rulebook)
Tiny icons, no way to take back accidnrwlmnutton presses, and if froze up halfway through a game with no recovery option. Waste of $3.
China, 1570. China is under the reign of the Longqing Emperor, of the Ming Dynasty. He inherited a country in disarray after years of mismanagement an...