Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Playcus Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really thought this would be such a good game idea, and it is. I played this game all throughout my childhood, but I hate the amount of ads you get during a match. Plus there is no way to remove the ads so even if you wanted to you couldn't. It would be so much more fun if every turn wasn't interrupted by an ad.
So Y’Know I was playing it for awhile until I figured out you could unlock more cards so I saw there was an option to watch ads to unlock characters. So I watched a couple of ads to unlock the character so I went and played a round. Then I saw none of the new cards so I reset the game, and came back and saw the cards I unlocked from watching ads was not unlocked, when I watched ads for them. So I watch two more ads then reset the game again and no new cards. ( I do need to clarify some of the ads I watched for cards some of the cards were unlocked but like 4/10 ) Then I just let it go then I go to buy a few more cards and then I reset the game again and it didn’t even unlock the cards I bought ?! It didn’t even give me my money I spent on the cards back? Overall it’s and okay game.
First off the game itself is amazing!!!! I love it so much!! I love all the different cards that you can pick and chose from! Minus the three problems I am about to tell you about it is a 5 star game! Now let’s get down to the matter of business. The first complaint is that every other turn you get an ad. Example: “Green eyes? Yes.” -ad- “Bald? No.” -ad- etc. These ads are driving me nuts!!!!!!! So please fix this. Second problem, the questions are kind of limited too. I would love the fact if you would let the player type in there own question for their turn. If you take my suggestion I would love this game so much! Last but not least the third problem, so I was playing the game normal here is how it went:”Women? Yes.”-npc turn-“Brown eyes? No.”-my turn-“Is it Grace? No.”-npc turn-“Mustache? No.”-my turn-“Is it Viola? No.” There was only one card left (viola) and the npc said no! I was so close it the finals!! So please fix these problems! Great game!
Try to pick the right character. It is no so easy as you think. Play and train your memory and attentiveness!