Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Craig Ferguson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not much of a game player, but I played this to the end. It was fun, often made me smile, and also helped me do some new things IRL that were good to do. I highly recommend playing.
I was so looking forward to using this app to help me get unstuck. For an app designed by psychologists I was shocked to see how user unfriendly it is. I set up an adventure, I completed it but couldn’t find the place to input my success nor do the reflection. I tried again. Nope. It’s been 3 days since I started, I completed 2 tasks, but there’s no dashboard or place to show the completion. Lots of words. No step-by-step instructions. They encourage me to take adventures, but those are useless. Nothing works. I’m uninstalling it and reinstalling it. Maybe it didn’t load properly. Recommendation: put a contact email for support and a task/“adventure” dashboard or button to enter success
I was already a big fan of the original Guardians: Unite the Realms, so I was stoked to see that Guardians: Paradise Island continues and improves upon the original daily mental health/personal growth game. I find it can be hard to get motivated to do anything these days but when I wake up and open Paradise Island I'm greeted with all my favorite little creatures and a new goal that helps me get motivated to start the day. The fact this game is free AND helps me feel better makes it my favorite app on my phone.
The hit mental health game series The Guardians is back with the all new Paradise Island! Collect pets, train their mental health skills, and do real...