Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Tucson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What is the point of making someone dig out a credit card and manually type it into your app instead of just using ApplePay or Google Pay that is built right into the smartphone you are holding? Huge pain in the neck that is not necessary. TO make it worse, this app is simply a re-skin of the Passport parking app which DOES accept those payment types, the City simply decided not to enable that and instead forces you to stand in the rain or heat digging out your credit card. It would be fine if I lived here and used this app all the time, but I am simply visiting so now I also have my credit card stored in another system that can be hacked and stolen. Ridiculous. Stop making life difficult for people and turn on Apple Pay!
I thought this app would be a lifesaver because I didn’t have any coins for parking meter. The description for the app states that this app takes the stress out of parking. I did not find that to be the case at all. I tried several empty spots in a downtown parking lot (by the museum of art) and kept getting a message that the spot was unavailable. Each spot was very available because I had my car parked in them. Why offer a “convenient’ system if it’s not helpful at all. And apparently I can contact someone for assistance. In Tucson on a Sunday? If you do in fact want to increase business downtown didn’t actually make it easy to do so.
We've all done that right? Negated our $900 permit to park closer to avoid being as late as we would've been had we walked from the garage? Just me? Okay then. Anyhow it's easy to use and sends you reminders so that's cool too I guess.
No more digging for coins. This is how parking should be. Pay, extend, and manage your parking session with Tucson's official parking app. It’s easy!...