Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Google · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this app solely for the integration with google home/nest shopping list, ie “hey google put milk on my shopping list.” Everything gets on the list, fine. It’s getting to the list that’s bonkers. Originally it was buried in the settings or profile section of Google Home app, so took a few clicks to get to but fine otherwise. Then they moved it into Google Shopping which still requires a few clicks, still fine I guess. Then they really started to mess with it. They added pictures to go with list items, in case I needed to be reminded what milk looks like, that made it take forever to upload an item manually. The feature was quickly taken down. They’ve since fixed it, apparently. The biggest issue I have now is that you have to open the app, go to saved, then click down, then pick your shopping list. It does this EVERY SINGLE TIME YOU UNLOCK THE PHONE. First world problems, but incredibly annoying when making my weekly quarantine break to the grocery store and I have like 60 or 70 items on there and Face ID doesn’t even work because I’m wearing a mask. For how excellent their products usually are, this is especially frustrating.
My first (and last) time using Google shopping was not great. They promoted a first purchase discount which I tried to take advantage of and it continuously gave me a billing error and indicated it was my credit card. I corrected and verified all information on my Google Pay account and it still wouldn’t place the order. I called customer service and they said they couldn’t help with the problem but that an account specialist would look into it. I got an email a couple of days later stating that the error was either 1) I had already used the discount or 2) my billing info was incorrect and that I should try the purchase without the discount and “be on the look out for future promotions”... wow. Not only was the issue not identified but no solution either. No further inquiry about my situation? They can’t see my blank account history that no previous orders had been placed or discounted?Not exactly inspiring confidence in a “Google guarantee”. I’ll be shopping elsewhere.
The app is easy to use and easy to pick up on whether on my phone app or on a laptop using the website. It's come to be super convenient for me, especially with the cool integration it has with Google Home and the Assistant. Have ordered mainly from Walmart and Target with no issues. Items, even glass, always arrive in great condition and greatly packaged. Love being able to quickly see all types of variations for what I'm looking for, along with prices for me to compare in different stores (something that I find hard to do while in store). I also like the filtering options just in case I'm only interested in one store. My hope from stores is that an even greater number of items become available (which stores already have), but are not selling online on Google Express. I'm anxious to see the enhancements this platform will get in the future.
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