Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Dublin, Ohio, USA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Seriously, the most unintuitive app navigation I’ve ever seen. It literally takes me 5 minutes of wandering menus and sub menus to find the most basic and probably most frequent thing searched for “garbage collection services”. It’s Labor Day and I know there is an alternate collection day but had to confirm. I’m finally writing a review because I just spent another 5min+ trying to find it. Put a simple icon on the main page/menu! I mean come on, you have snow collection there and that’s for a single season out of the entire year! The complete lack of common sense in developing sensible navigation is astounding. If I could give zero stars I would.
Apparently the app was working so well and citizens loved it to the point the city “updated” it to no longer accept service requests. Informed them almost 2 months ago and it’s still not been resolved. I see someone else on June 8 reviewed it and stated the same thing. A resolution update would be nice.
Reported a street light out this morning that I saw last night. Got confirmation 25 secs after I submitted my ticket that a work order has been created. Knowing the City service forces, I wouldn't be surprised if it was fixed by tonight. The "locate the problem" geotag is dead on so everyone knows exactly where the issue resides. Dublin is always on top of things and I expect nothing less with this new app. Great work and a heartfelt thank you!!!
Want to report an issue on the go? GoDublin, the City of Dublin, Ohio mobile app makes reporting issues and improving neighborhoods easier than ever....