Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smarty Ears · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great for targeting word associations. Nice that it goes receptive to expressive. My kids enjoy watching their numbers go up on the sticky notes.
Great for keeping data and cueing for other language concept use such as WH questions.
Love how each item is introduced deceptively and then immediately follows up on an expressive follow up task. Also of course I love the ability to track data and the ease of taking on the run for speech therapy on the go.
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