Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗VerticalScope Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like a lot of other reviewers have said, it’s a good app but needs improvement. I downloaded this as a beginning kayaker in an unfamiliar area (Central IL). It does help you find launch points and gives you an idea of the amenities, but that’s it. There are no landmarks on the map to give you context for what you’re looking at - for example, Mackinaw State Park has a canoe launch that’s on the map, but the state park itself isn’t, so I have to cross reference with Google maps to find what I’m looking for. Whenever you navigate away from the app, it resets to your current location. This may be aspirational, but it would be cool if it would tell you approximately how many miles your trip down the river is on the float plan. Finally, maybe it’s just because I’m looking at remote access points in Central Illinois, but there are almost no reviews or pictures on a lot of these points, which is not the app’s fault but it would be nice if it was more of a crowd sourcing tool for launch point information.
Love that you’ve made it possible for us to discover nearby opportunities, contribute new places, add comments, and give feedback on existing details. Ideas for improving our means of giving feedback on existing details: - if I’m rejecting a location as a duplicate of an early location, offer that as a selectable reason;Also, it was awkward trying to describe the nearby duplicate, and I assume that this app only reports the current location I am giving feedback about, not any nearby locations… - offer rating of helpfulness or quality of other people’s comments, and then bubble up the best of the comments - if someone rates a comment or description as weak or not helpful, trigger review (which could auto-notify the OP to go improve their review... if you enabled edit of things we post) - offer “out of date” review reason for feedback on a comment or photo; eg I saw a photo of a metal staircase from a few years ago, but none exists on that due bank now; I saw a comment about using said staircase, and that comment should be edited or removed, or enable us to downvote -Photos: enable voting on the relevance of a photo for the location; good photos would convey issues about I put in or key visual characteristics of the paddling experience; less relevant would be seeing someone with their dog in the kayak
I love this app but it could be so much more! I would love to see this app as a Yelp for paddling. It would be great to be able to comment and leave reviews for the different locations and add more of a social media aspect to it. It would be fun to have your friends on the app with you and also meet others through the app. A meet up feature would be cool. Also I think a feature where you could “check in” at different locations and then see all the places you’ve been and share that with other. This app has been a great help since I starting paddling but I’d love to see it grow into something more!
Loaded with over 25,000 paddling locations for kayaking, canoeing, and stand up paddling, Go Paddling (formerly Launch Sites) provides an easy way to...