Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dent Labs, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For starters, it didn’t let me sign-in. I restarted the app, deleted and re-downloaded it, and tried both Apple and Google sign-in options. Nothing worked, and there were no error messages to guide me either. I downloaded other similar apps and had no problems; I continued exploring the others. After about 20 minutes, I decided to try one more time. I was finally signed in, although I have no idea which Google or Apple attempt it was. Finally, I thought I could start exploring the app. Instead, the intro “quiz” took 1-2 full minutes PER answer to load into the next. Again, there were no error messages or loading symbols to indicate anything one way or another. After spending FIFTEEN MINUTES answering a handful of questions, I finally got to the skin scan page. Except, it wouldn’t process. Shocking. I retried maybe 20 times since I had already wasted so much time, but it didn’t work. According to the other reviews, I would have had my time wasted even had the app been functional, as they say it demands payment right after the skin scan.
I love the idea of this app and it seems to work pretty well. For some reason, I can’t seem to get my photo quality score above 85 even though I take it in very good light. I do have a suggestion and that is that the user should be able to put the results in some type of comparative spreadsheet to compare each of the categories. I like to actually track each of those categories without having to flip back-and-forth to the different dates to see what my scores were.
I don’t like how you have to put all of your personal information and when I mean ALL of your personal information I mean ALL of your personal information. I could go on for hours about what it asked you but I am not so you can try it yourself and have your own opinion. lol 😝
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