Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CadmiumCD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This conference is well managed. Helpful people from GFOA and the conference center are easy to find. The app is fabulous and has all the answers. The keynote speakers have been timely and relevant.
I love the app but find problems with its stability at times. I had problems filling out my course evaluations as they would not open properly but I was able to get it to work later.
Had to delete and reinstall the app since I downloaded it prior to conference. Lost some of my notes. The app should not be rolled out without being debugged prior to opening of the event.
The GFOA Annual Conference mobile application allows you to browse through presentations, speaker details and other resources. Presentation slides a...