Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NEW ZEALAND INSTITUTE FOR EARTH SCIENCE LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A helpful app. But now all the impact/magnitude ratings are indicated by different shades of orange. Really bad design choice. Now it's hard to scan rapidly for higher impact events and I'm forced to use filters - losing the context. Did you guys test this? With who? Please fix the colors.
I live in a city with almost daily quakes. This app is really useful! Have it on my phone and iPad.
I like this app, works quite good, very basic interface, maybe a bit too basic, however! I expect the app to grow in time.
The official GeoNet Quake app – Receive custom notifications for earthquakes in New Zealand, and bulletins on volcanic activity. NOTE to upgrading us...