Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Markku Virtanen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Despite its name and preview there’s no education in this game
This game is so addictive! I love it! Please keeping adding levels!
This game is certainly not difficult, and at times the swiping can be a bit rusty, but that does not put a damper towards my opinion on the game. Obviously this game is fun to joke about in my case, and I think you simply need to make it more complex and for a different age group. That would be all.
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