Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Standard Media Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have used it for years, tells me about all the storms coming. I like running it from now thru future, the blue dot being me, and s e when it’s going to rain. Also, like that I can zoom in on say image, and find a way out of a maze of streets, if I get lost.
What’s going on with this app y’all! The ads, some completely inappropriate, are inundating the app when trying to see the hourly and daily reports. It’s seemingly turning into an ad run app. Come y’all, you are a public service. Don’t let the ads take over. When I was looking at the hourly forecast I couldn’t get it up on my phone until I closed out and went back in, because the stupid ads are hogging it.
Is it absolutely necessary to send out notifications that warm weather is gonna get rainy and then cold at 10:45 pm the day before?? I love the app and my notifications are set to no sound, so it doesn’t bother me on my phone. However my husband doesn’t want to mute his and a male voice waking me up from a dead sleep that late at night is a bit frightening. Had it been an urgent weather message...great! Wake me up! But this was not urgent nor event important that late in the evening. This isn’t the first time...please fix this...nothing after 8 pm unless it is urgent
Chief Meteorologist Joey Sulipeck and The Severe Weather Center 13 Team of certified meteorologists have helped develop the Mid-South’s most accurate...