Formbook

Mathieu Morgensztern · iOS

Formbook

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Formbook screenshot 1Formbook screenshot 2Formbook screenshot 3Formbook screenshot 4Formbook screenshot 5Formbook screenshot 6Formbook screenshot 7Formbook screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Formbook Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.5 (32)

Rating Distribution

4.5
★★★★★
32 reviews
5
0%
4
0%
3
13%
2
25%
1
63%

Top Countries

🇫🇷 FR🇩🇪 DE🇪🇸 ES
Reviews (3)
★★★☆☆consumerq4/7/2025
Nicer database, but missing search

Formbook is one of the nicer database apps for the iPhone. Runs smooth even on my older iphone XS in 2025. The interface is clean with many field type options. Import and export supports CSV (even in free version), but the app does not export of image attachments. I did not try the collaboration in-app purchase. The search feature is extremely limited. It is currently a single search bar that is general keyword across all fields. There is no field-specific search option. For example, User cannot search specifically for Author: Stephen King. Instead when the User types “King” into the search bar the results will include Author: Stephen King and JRR Tolkein’s Title: The Return of the King. Also, there is a field for barcode with in-app purchase. Unfortunately, while the barcode can be added via iphone camera scan into the database the user can’t actually search via a scan to locate the object! Don’t make the same mistake as me and pay for that field if you expect to search by barcode using your iPhone camera. Other little things: a. A “Home” button would be useful b. Read-only mode would help prevent errant changes to field items. I have accidentally changed star-rating because that field is quiet sensitive. c. Allow image export along with CSV in relational folders. Overall, Formbook looks nice and would be an excellent database after some feature additions, but most importantly there needs to be the ability to search/query fields.

★★★★a20226/27/2023
Nice app, needs more computation

Nice app. Supposedly privacy preserving, can export your data for using elsewhere... But if you are here to really manage your data / process, you will run into gaps quickly. Dev, perhaps consider... - date math in calculated fields (i.e. 'days to arrive' based on 'order date' minus 'arrival date'). right now you can only do math on number fields. - system variables (i.e. 'days until harvest' based on 'today's date' minus 'expected harvest date'). no way to implement as far as i can tell. - more complex reporting functions, such as 'average germination rate' not being the average of my germination rate field (this is possible today, but 'wrong'), but 'sum of all germinated' divided by 'sum of planted' across all notes in a notebook - dynamic fields, where if a condition is met, the field appears, otherwise, it is hidden. (consider the 'days until harvest' 10 years from now, we would have huge negative numbers here, unless we could say 'disable if 'harvested?' = yes, or something along those lines. or how about 'if the user said x, then they also should be asked to provide y?) - minor graphical glitches resolved. unsettling to have obvious bugs where something important may be managed. - moving 'groups of fields' at once. maybe by section, if using the section functionality.

★★★★Pete B#210/28/2022
Nice concept

I’ve been looking for a simple, yet customizable, and easy to use database for planning and tracking group Bible studies. I just downloaded this. I like it so far. But I see a few glitches. There are some editing problems. For example, I have separate “notebooks”, which seems to be the equivalent of a table / form. I’ve referenced my Names notebook from my Attendance notebook. When I modify a name in the Names notebook, it doesn’t change in the Attendance notebook. And there’s no unselect. I can recreate a NEW name with the same spelling as the 1st name, and then unselect the original entry in the attendance, but that’s an annoying work-around. It seems this app has a lot of potential. I’ll continue playing with it for now.

Version History (115)
2.7.31/27/2025
2.7.21/24/2025
2.7.19/24/2024
2.7.09/23/2024
2.6.14/18/2024
2.6.04/15/2024
2.5.47/3/2023
2.5.26/29/2023
2.5.36/29/2023
2.5.16/28/2023
Available In (115 Countries)
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Supported Languages (3)
EnglishFrenchSpanish
App Details

Formbook: the revolutionary personal database app. Formbook is a new generation database app in which you create form based notes to easily store inf...

iOS App ID
1570038338
Content Rating
4+
Min OS
17.6
Size
10.2 MB
In-App Purchases
Yes
Publisher
Mathieu Morgensztern

In-App Purchases (2)

NamePriceType
Notebook sharing$3.99One-time
Additional fields pack$3.99One-time