Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Francesco Mendogni · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not sure it’s worthy of the $3.99 to remove ads that were mostly 5 secs long that happened only a few times that it took to finished it. But it was worthy of 4 stars for a free, short enjoyable game.👍
Also my game didn’t match the walk through. The puzzle at the end has Roman numerals and mine had two sets of numerals while the walk through just had one. It made no sense. I solved it but it was random. I have no idea what the creator actually meant for you to do. And since it didn’t match the walkthrough…? Idk. Anyway, nbd. it’s really cute-spooky. I love how it’s drawn. it’s really short for the price though. I’d say play this with ads then spend money on a longer forgotten hills game.
I don’t mind paying for games. In fact, I prefer it since I hate ads, and think it’s only right to pay for people’s work. These games are no snap to make. I had just played Forgotten Hill Disillusion, paying $4.99 to remove ads, and was very impressed by the length and difficulty of that game. So when I downloaded FH Fall, I didn’t hesitate to click that dollar sign to unlock. I didn’t think anything of the fact it was only $1.99, since it’s an older game.However, I was still getting ads randomly. Going back and clicking on the dollar sign again a couple times, I was assured by popups that my payment was activated and ads were removed.Well, sort of. It was all good until I accessed a hint. Long full screen ad followed. Another trip back to the main page. I finally noticed and clicked on the light bulb icon. So NOW they offering me the princely deal to “unlock all hints and remove ads” for a cost of $5.99! I might have taken this deal in the first place had I known it existed, but not in addition to the previous $1.99.But it was all good. Again, sort of. Because I continued on, didn’t really need more hints and discovered that this game is unbelievingly short for the unlock price. Shamefully short. Disgracefully short. The $1.99 price was even too much, let alone another $5.99! I would have been livid if I had paid that much.So here we are. FH games are very good. Disillusion was great, even, and worth the money. But I’m very doubtful about paying unlock prices for the other games. And kind of not liking Forgotten Hill very much.
Solve the mysteries on a dark autumn night in Forgotten Hill. Can you survive? Your car has broken down and you find yourself searching for help alone...
| Name | Price | Type |
|---|---|---|
| Remove Ads | $1.99 | One-time |
| Unlock all Hints + Remove Ads | $3.99 | One-time |