Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PRAXXYS Solutions, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Useless! All the items weren’t found! No items in the app that is for sale! Wasted my time installing this app! Its pretty useless
Found nothing when shopping for Men’s clothes.
This is useless
-Welcome to the incredible world of Forever 21 – in your pocket and at your fingertips. Features: - APP EXCLUSIVE PROMOTIONS: Get exclusive access to...