Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗F&M Bank and Trust Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new F&M mobile banking app is a huge improvement over the previous version and offers many features the last one did not. The upgraded security and 2FA features make me feel my information is more secure, and the app is much easier to use. I can customize my screen to show the features I use most and overall the app is more intuitive than the previous version.
Lots of great new features including the ability to seamlessly switch between two different profiles(users) in the same session. The app works faster than the old app, and you have the ability to chat directly with bank staff in the app. You also can access 18 months of bank statements within the app. There is also multi-factor authentication so I don’t have to change my password EVER!
F&M Mobile+ is built for your banking needs. It’s fast, secure, and makes life easier by empowering you with the tools you need to manage your finance...