Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michele Cipriani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like seeing a new flower each day and learning about it. The widget is beautiful. I always look forward to the daily content. 🩷
Such a selfless app…many thanks to the developer for making such an app which asks nothing from the user yet gives them little petals of joy everyday ✨
Dear Michele Cipriani, Thank you for making this app. I’ll have this widget on my lock screen until the end of time. Are you planning to maintaining the app / updating it? I personally think it’s perfect as is.
Can you name 10 flowers? Most people can name a rose. Maybe a sunflower. A tulip, if they're lucky. After that, it gets quiet. We're surrounded by tho...