Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jeonghwan Kim · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Oh so you’re saying that is hard
It is a so cool the USA and Marutius errors are fixed
When you search for “Port Louis,” the application should return with “Mauritius” because Port Louis is the capital of Mauritius. However, nothing happens when you search for “Port Louis.” The second issue I’ve noticed is that the country name for the “United States” should be the “United States of America.” You need to add “of America” to “United States” so the country name will be proper and complete. Also, the capital of the United States of America is not Washington. Washington is a state. The capital of the United States of America is Washington D.C. That needs to be fixed, too, please.
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