Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fisher Investments (Fisher Asset Management, LLC) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Things feel more streamlined and intuitive
I tried clicking on “Media” and “Social,” and just got a black screen. Other things I clicked on brought me to the website. I mean great, I guess, but I know how to get there on my own. A FaceBook ad had shown me a retirement calculator (which I don’t need, but was curious about) and I couldn’t find it on the app. Pretty useless as apps go, actually.
There’s another review here which misses the point of this app, it’s a news aggregator on the markets, not a view into one’s account. As an aggregator, it serves exactly the purpose it is supposed to. To the other reviewer, get the appropriate app for where your $ resides. UBS or whatever.
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