Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First United Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First if all I changed banks because y’all were seeing people a lot sooner than the bank I was at during the Covid mess. The bank I left was just ridiculous about it and the service at the drive through was horrible. Supper long wait line and didn’t really care we were sitting in out cars for 45 minutes. Second I love I can walk in there on a Saturday and be helped in a timely manner. I do most of my banking on line which also seems flawless. My Daughter who uses your bank would like to see getting a debt card on line instead of having to go in.
I’ve been so happy with this 1st United and the people that work with me there. The app is great and it’s fairly easy to navigate. I think I would only have one request in order for my review to read: “F-ing AMAZING! THANK Y’ALL SO MUCH!” And that would be the ability to lock and unlock my debit card. I had the option with my last bank (left for the lack of loyalty coupled with an incredibly low level of empathy they revealed when COVID-19 hit the economy with alarming alacrity and people needed patience and communication more than ever before). So, yeah, thanks First United if you could find a way to make it possible to lock and unlock debit cards and credit cards from the app, it’d be superior.
No I do not like the app. I’ve requested first united bank several times to fix the app, to make it more accommodating for visually impaired customers. My request has fell on deaf ears for almost a year and a half. I always get told “they are working to improve the app, but at this time we don’t have anything for the app for people with visually impaired or blind to be able to make the app more access the app mobile and all I get is I’m sorry. “ This has been and on going thing. since I’ve had this account with First United Bank for over year and half now. As a valued customer, I’m very disappointed and let down by my bank capability of providing a more friendlier app to it’s customers with disabilities. I could choice any bank to do business with but I choice First United Bank for the reason of professionalism, great customer service . But as a customers with a disability and mentioned this to the bank, and living in the 21st-century with technology being in the way it is today my requested again has fall on deaf ears . Very sad and shameful to the First United Family. .
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