Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FirstRand Bank Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The banking experience is good but the fact that bank statements cannot be downloaded from the app is a problem.
This app regularly goes off with no chance to login once your internet connection is not very strong. Meanwhile Ecobank mobile app and other apps work at the same time. Today 21st December 2021 I’ve been trying to login in order to authorize 3 payment batches relating to salary since we are going on Xmas break and guess what? The app won’t allow login. I called their helpline and they confirmed they are having some connection issues with MTN network. I tried Vodafone internet but no success.
Hello. The app has become rather slow in recent times. It takes me more then 2 minutes after I have Done the facial recognition for the app to start. And when it comes to transactions. Goodness. It’s too slow. Please fix.
The First National Bank Banking App provides you with the freedom to bank when and where you choose. Perform all your traditional banking transactio...