First Home Steps

Principality Building Society · iOS

First Home Steps

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

First Home Steps screenshot 1First Home Steps screenshot 2First Home Steps screenshot 3First Home Steps screenshot 4First Home Steps screenshot 5First Home Steps screenshot 6First Home Steps screenshot 7

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does First Home Steps Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.6 ★(35)

Rating Distribution

4.6
★★★★★
35 reviews
5
9%
4
0%
3
0%
2
3%
1
89%

Top Countries

🇬🇧 GB
Reviews (3)▼
★★★★★Megan Williams x3/2/2020
Brill!

So glad I discovered this brilliant app! I thought all my life that buying a house was out of reach but after using the budget planner it turns out I can actually do it! So happy, would recommend to all my mates! Well done Principality you’ve done a great job.

★★★★★dammyjodger2/28/2020
Really informative and easy to use

From using this app, it looks like saving for my first home is more within my reach than I had originally thought. The articles are full of interesting information and things I hadn’t even thought of - my fiancé had no idea about Land Transaction Tax in Wales and was quite dismayed - but it’s better to know about it now than later down the line!

★★★★★Kate L Burgess2/28/2020
Excellent!

Really useful and easy to use app! Covers everything you need to know when looking to buy your first home.

Version History (5)▼
3.09/11/2023
2.67/8/2022
1.29/25/2021
1.15/3/2020
1.02/25/2020
Available In (1 Countries)▼
🇬🇧 United Kingdom
Supported Languages (1)▼
English
App Details▼

First Home Steps, provided by Principality Building Society, is a digital guide that aims to help first time buyers understand the key steps in buying...

iOS App ID
1499511532
Content Rating
4+
Min OS
13.0
Size
16.5 MB
Publisher
Principality Building Society