Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Bank Kansas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First Bank Kansas has worked hard to update their online banking app since they took over Bank of America’s customers here in my area. This update is a step in the right direction- however my app crashes/freezes at least three times a week. I am forced to turn my phone off and back on to log back onto the app to transact my business. Frustrating.
This has been a very helpful app. It lets you look at your statement and send messages so you don’t have to hope on the phone or get into your car and go to the bank to have your questions answered. You can snap a photo of your check and do a mobile deposit!
🌺 In order to access my acct via the app. I had to log into my acct. first via the web page and under Preferences > Mobile, click on the tab "Mobile Enrollment" and check the box that says, "Yes, enable my..." and click the Submit button. 🌹 Then, I clicked the tab "Mobile Authorizations" and created an authorization code. 🌸
First Bank Kansas’ FREE Mobile Banking App allows you to perform a variety of banking functions from your tablet or smart phone while on-the-go. Fea...